Hearst Digital Marina California

Complaint: Engaged in a two month trial period of their digital display advertising package. Performance on the display advertising was very likely artifiically inflated with automated impressions/clicks. The overall performance of the two month campaign was consistent with bot generated traffic, with bounce rates above 90%, less than 10 seconds per click session, and an average of just barely over 1 page per visit. Early in the campaign, we called this to their attention and they claimed they were working to resolve it. We get significantly better results from simple text based Google AdWords campaigns at .40/click than using the variety of graphic based display ads with Hearst at over $5.00/click. Unsure where they fail to execute correctly, but something is broken somewhere. At the end of the period, the sales guys claimed there were almost a dozen conversions but could not demonstrate this with their reporting and the Google Analytics for our site also did not suggest that there was a single conversion that happened. While they claimed they would send weekly reports through the duration, there were only two that they could get together which showed very little data. The team became increasingly unresponsive as the weeks went by and would simply not resond to questions. The sales guys we dealt with seemed to have little understanding of the services they were selling and were largely unable to provide any insight into the product offerings during the duration – it was always, let us get in touch with their partner Core to help get the answers. Between the failure to provide adequate visibility of the campaign through the test duration with timely reporting, the likelihood of artificially inflated click through rates, and the mysterious conversions that they claim to have seen but can not back up with reporting – I would steer clear from this organization.

Tags: Internet Marketing Companies

Address: New York, New York USA

Website: hearst.com/

Phone: (212) 649-2000

Share Review:
Yes it is. Based on the user review published on Beware.org, it is strongly advised to avoid Hearst Digital Marina California in any dealing and transaction.
Not really. In spite of the review published here, there has been no response from Hearst Digital Marina California. Lack of accountability is a major factor in determining trust.
Because unlike Beware.org, other websites get paid to remove negative reviews and replace them with fake positive ones.
Hearst Digital Marina California is rated 1 out of 5 based on the reviews submitted by our users and is marked as POOR.
Never trust websites which offer a shady ‘advocacy package’ to businesses. Search for relevant reviews on Ripoff Report and Pissed Consumer to see more unbiased reviews.


>