Burger King Corporation Naples Florida

Complaint: Burger King Corp. Continues to falsely advertise, using the words (Have it your way). They will not cut the whopper in half. They offer you a knife to do it. On my first compliant to corprate headquarters. I was told an employee injury caused them to stop cutting it. I explained to them it doesn’t met thier advertising slogan. I suggested inventing a machine to cut it safely. What I found interesting was in the Broward County, Florida area they would do it as requested. Two (2) years later, I reported them to the BBB,(Better Business Bureaus) because of the continued use of the slogan in advertiing. Thier response was that the slogan meant the numourus condiments you can have put on your Burger King foods. My response then, was (Have it your way) means “Have it your way””

Tags: Fast Food Restaurants

Address: in plain english. Not the meaning they were giving those words. Still after approx. three (3) years after my reporting them to the B.B.B. they continue to use the slogan in thier advertising. I had always eaten my whooper extra mayoniase cut in half almost all my life till this change in thier practice. I have stopped eating thier because of thier response and lack of action. They should stop using the slogan if thier not going to let the customer have it thier way. Larry Naples

Website: 305-378-3000

Phone: FloridaU.S.A.”

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